THE ULTIMATE GUIDE TO THE BEST INTERACTIVE VIDEO PLATFORMS

So you want to use interactive video but you don't know where to start?


In this post, we will explain how to make interactive video and introduce you to the interactive video platforms that can help maximise engagement and conversion.


Let's start with the basics.....


What are interaction videos?


Interaction videos are a type of media that support user engagement. Top brands are starting to use the format to engage audiences to reach their digital marketing goals. Viewers can immerse themselves in videos by clicking on various hotspots. They may be able to find out more about a product, play a game, explore a 360 degree landscape, participate in a quiz or make a purchase. With 68% of marketers predicting that interaction videos will become a significant part of modern marketing, the format presents a key opportunity for brands to optimise their promotional content to be as memorable as possible.