Updated: Feb 12, 2021
TRANSFORM YOUR ADS ON TIKTOK USING SMARTZER SHOPPABLE TECHNOLOGY
Over the past year, TikTok's popularity has soared. The highly talked about and highly addictive video-based Social media app has seen record downloads in over 40 countries and has recently opened up its new TikTok business ad account interface. The app is now a true rival to the likes of Facebook and Snap, and as businesses flock to get a slice of the action, it's a platform that is here to stay.
Advertising on the platform is still in its infancy, however, as there are still only a limited amount of placement types and creative tools available to use. Standing out and connecting content with commerce on the platform can, therefore, prove difficult. One way to overcome these difficulties is through the use of Smartzer technology, as it's now also possible to trigger shoppable and interactive experiences directly from paid media campaigns within TikTok. See how brands can stand out with Smartzer technology below: