Despite the global pandemic, holiday sales rose by 8.3% in 2020, according to the National Retail Federation (NRF), the world’s largest retail trade association. This includes a 23.9% increase in online and non-store sales.
Thanks to rapid technological advancements and the global pandemic, holiday shoppers have already shifted their purchasing habits. As a result, online shopping is as popular as it has ever been.
In a world where information is at every shopper’s fingertips, video is a powerful tool to spread brand awareness.