VALENTINO X SMARTZER - BLUEGRACE

Updated: Jun 23, 2021

LAUNCHING THE LATEST VALENTINO COLLECTION WITH A FULLY INTEGRATED SHOPPABLE VIDEO EXPERIENCE

Photo: Courtesy of Valentino


Objective


Over the past few months, it has never been more important to better engage with customers online and that trend is here to stay. For the latest Valentino campaign, the ambition was to deliver a video experience that not only fulfilled a growing consumer need but also enhanced the way customers can shop Valentino products online.