WHY 40% OF MARKETERS NOW USE SHOPPABLE VIDEO AND WHY YOU SHOULD TOO

Updated: Jun 1, 2021

Using video in video content marketing strategies has become a must. In fact, 85% of marketers say that video is an effective way to get attention online (Animoto). This means that if you aren't using video you're missing out.


Standard video ads are no longer enough to hook your viewer. This has lead to a rise in 'shoppertainment', video content that entertains you and also allows you to shop directly from it. This method has proved to be especially effective with younger audiences and has been triggered by a rise in online shopping as a result of the global pandemic.


Now, major brands are jumping on the trend to use interactive video platforms to draw in customers with entertaining and monetised content. But what are the options available?


Here are just some of the exciting, shoppable formats that can be created with help from interactive video platforms.


1. Shoppable video