Adidas is one of the most famous German clothing brands that manufactures and sells sportswear. Content has always been one of the core ways for Adidas to tell their brand story, showcase their products and to connect with their customers.
Adidas launched the Reimagine sport film and used Smartzer's shoppable video technology to make the videos shoppable on Adidas.com to make it easier for their customers to discover the products in the featured looks.
Viewers were able to click on the looks featured in the video which would pause the video and display all the relevant shoppable products with direct links to all the product detail pages. All of the shoppable looks were also discoverable through a shoppable carousel alongside the video.
Missoni partnered with Smartzer for the launch of the Adidas collection film. Smartzer's technology was used to add a shoppable layer to the brand film, which enabled viewers to discover the looks and to shop through a single click.+ View Case study