Bloomingdale's take live shopping to a whole new level by hosting regular live shopping masterclass experiences with popular brands that can be found on the retailer's website. For those that are already signed up as a BB member and receive newsletters, they are prompted to join the masterclasses and discover new tips, tricks and products with the host (expert).
During the live shopping events, customers are able to sign up to be come a "BB member" or enter into a competition all through the interactive elements that Smartzer provides. Viewers are able to scroll through the carousel at the bottom and discover all of the products that are in the show or be easily navigated through the featured products section on the top left of player. With our add-to-cart functionality, viewers can be purchasing with 3 simple clicks.
Most recently, Bloomingdales partnered with Skincare brand Kiehl's on one of their liver shopping masterclasses. Users were able to interactive with the extremely knowledgeable Maya whilst she was going over the benefits of each product. Maya was able to provide key tips & tricks on how to incorporate them into the skincare routine.
Sephora launched a series of shoppable videos where viewers were able to click on the products and to shop directly from Sephora's e-commerce. The shoppable videos were also shared through social media for additional amplification.+ View Case study