BMW, a world leader in automotive design, is rowing towards a more innovative digital approach to expand its client base and give its online customers a new way of discovering their products through the power of interactive shoppable video. For this campaign, they launched an in-feed Instagram Ad where users were able to click 'Learn more' on the post, and be redirected to Smartzer's interactive video.
The interactivity provide an opportunity for the audience to get to understand more about the specifics of the product which was perfect for BMWs discovery. In the video, the viewers could click on different parts of the car and discover more about the specifics of the product via a custom overlap pop-up. Each of these pieces of information was given to the viewers as an overlay of the video via a pop-up with a CTA button redirecting to BMW's website.
Using shoppable video was a perfect opportunity for Volkswagen to re-utilise existing video assets to drive awareness whilst viewers could book a test drive, driving quality leads to Volkswagen's website as a result of interactive video.+ View Case study