BMW | In-feed Interactive Ad Campaign

As a company driven by innovation at its core, having a disruptive digital presence while promoting its product was key for them to be aligned with the brand's core values. That's why the luxury automotive brand wanted to give their online customers a new way of discovering the specifics of the new Series 4 car.

BMW aligned on what was the essential information they wanted to give their customers on the pop-up so they could know enough about the features but without overwhelming them. The company gave Smartzer all the pop-up specifics as well as the desired design to match the branding luxury look.

The Paid social interactive campaign was a success from both the engagement and the click-through rates. More than 20% of all the viewers not only clicked on the Ad and interacted with the video elements but they also clicked on the 'Learn more' CTA button, being redirected to BMW's website to learn more about the car specifics and/or buy the car itself.