Brown Thomas is a well-known Irish retailer that offers a variety of luxury fashion, beauty, and home goods. Established in 1849 by Hugh Brown and James Thomas, the company, was from the outset, a name that is synonymous with luxury, integrity and beauty.
Brown Thomas has a strong in-store presence and as they continues to expand on their eCommerce efforts to cater to customers worldwide, the multi-brand retailer, subscribed to Smartzer’s interactive video platform to deliver multiple shoppable videos across a different range of categories which included a in-store education experience, fashion experience as well as an accessory and beauty demonstration which was all made shoppable. Each video invited the customer watching to view the content with an overlay that would invite them to "click to explore". This simple method enabled huge product discover whilst gave customers easy navigation to check out their favourite items.
From shoppable artist stories to designer brand snippets, makeup tutorials, store walk-throughs and gifting videos, Brown Thomas has utilised interactive video technology to ensure their customers continue to have a rich experience when landing on their website.
Harvey Nichols is a British luxury department store that sells designer fashion collections for men and women, fashion accessories, beauty products, fine wines and luxury foods. Harvey Nichols launched a series of video campaigns in partnership with a selection of brands such as Chloe and Replay.+ View Case study