Harvey Nichols is a British luxury department store that sells designer fashion collections for men and women, fashion accessories, beauty products, fine wines and luxury foods.
Harvey Nichols launched a series of video campaigns in partnership with a selection of brands such as Chloe and Replay. Smartzer's shoppable video technology was used to make these video campaigns interactive and shoppable on their e-commerce as well as on touch screens at the retail store.
Their customers were able to interact with the video campaigns to click on any of the looks, which would pause the video and show additonal details such as a look image and information about all the included products with links to shop.
In parellel to showcasing the shoppable videos on e-commerce, these were also showcased in the Harvey Nichols department store on large touch screens where their customers could interact with the videos. The execution also won the Draper's Digital innovation award.
Smartzer's shoppable video platform was used to build a beautiful branded interactive overlay onto the Reimagine sports film video, where each of the featuered looks became clickable.+ View Case study