Bulgari is a luxury brand that sells products including jewellery, watches, and perfumes. In recent years, the brand has been focusing on increasing its digital presence to reach their high-end audience in a more sophisticated & interactive way.
By embedding Smartzers interactive video player within Social Media, you are giving your brand the opportunity to expand the potential market that sits on the app. By utilising the URL export within Smartzers interactive editing too, you can place this within any social media application that accepts a URL re-direct. Making it perfect for sponsored ads for posts & stories.
Bulgari teamed up with Smartzer to do just that for their new line of perfume that was being launched. Burgari prepared a "teaser video" that would entice new audiences members to "see more" and swipe up. The swipe up then re-directed the audience to the Smartzer interactive shoppable video where potential customers could start to discover the new range and click through to the product page via a "discover more" button.
Beauty retailer Feelunique utilised interactive shoppable video so their customers had an easy navigation from product discovery to conversion. With an elegant pop-up designed, viewers could shop within the video and select their specific variant before selecting to "buy now".+ View Case study