Bulgari is a luxury brand that sells products including jewellery, watches, and perfumes. In recent years, the brand has been focusing on increasing its digital presence to reach their high-end audience in a more sophisticated & interactive way.
By embedding Smartzers interactive video player within Social Media, you are giving your brand the opportunity to expand the potential market that sits on the app. By utilising the URL export within Smartzers interactive editing too, you can place this within any social media application that accepts a URL re-direct. Making it perfect for sponsored ads for posts & stories.
Bulgari teamed up with Smartzer to do just that for their new line of perfume that was being launched. Bulgari prepared a "teaser video" that would entice new audiences members to "see more" and swipe up. The swipe up then re-directed the audience to the Smartzer interactive shoppable video where potential customers could start to discover the new range and click through to the product page via a "discover more" button.
Paco Rabanne used Smartzer's shoppable video technology to convert tis campaign film into an interactive and shoppable format where their customers can discover products across both product ranges. The film was converted into a format where viewers were able to click on the models which would pause the video and show additional details relevant shoppable products.+ View Case study