Buttonscarves, founded in 2016 by two Indonesian entrepreneurs, is a retailer specialised in scarves based in Indonesia. The brand started their live streaming journey back in 2020 with a weekly live shopping series hosted on their e-commerce site. In 2022, Buttonscarves partnered with Smartzer to propel their livestream strategy even further.
The weekly live streams, hosted by the brand, allows customers to click & view the featured shoppable products in real time, add it straight to cart & engage via live comments and likes.
Since launching live shopping, Buttonscarves's community has grown exponentially, as their customers are able to directly engage with the brand and discover products in an authentic way. All content series produced are accessible via their live shopping page on their website, which features both shoppable recordings and the information for the next event.
Due to the successful live shopping series approach, the brand was able to build a very loyal community of viewers and improve the number of views and engagement rate every week. Helping the business grow and boosting conversions.
NARS & Feelunique created a video for their latest Orgasm Makeup Collection which both showcases the products through close-up shots as well as demonstrates their application. The video was embedded on the NARS brand page of Feelunique.com, which is an online-only beauty retailer.