Beauty retailer Feelunique utilised interactive shoppable video so their customers had an easy navigation from product discovery to conversion. With an elegant pop-up designed, viewers could shop within the video and select their specific variant before selecting to "buy now".
Feelunique teamed up with makeup brand NARS to produce an interactive shoppable video experience for their customers so they could click on the products within the video and shop directly from the content.
The beautifully produced video showcased NARS and their latest Orgasm makeup collection where models can be seen applying the products in the video whilst their customers could click on specific areas for a pop-up to appear with the products variants and an option to "buy now" with the retailer seeing 4X increase in conversions.
Sculpted by Aimee partnered with Smartzer to start a live shopping experience that would help bring the brand closer to their customers.The live shows, hosted on the brands Shopify store, show experts demonstrating products which audience members can add straight to their basket and check out.