Cape Mentelle | Shoppable Gourmet gift baskets

Cape Mentelle is a renowned winery brand in Australia, with a rich history spanning over half a century. The brand was founded in 1970, and it has continued to push boundaries and innovate in the wine industry.

In recent years, Cape Mentelle has taken a bold step in diversifying its offerings and expanding its reach beyond the wine industry. In particular, the brand has made a significant impact in the gourmet boxes industry with its disruptive approach to marketing.While many of its competitors were struggling to adapt to the digital era and stand out in a crowded marketplace, Cape Mentelle decided to take a different approach.

They partnered with The Hamper Emporium and launched shoppable videos, a cutting-edge marketing strategy that has revolutionized the way customers engage with their products. By offering an immersive and interactive shopping experience, Cape Mentelle was able to capture the attention of a wider audience and boost their engagement rates to unprecedented levels.

This move has cemented Cape Mentelle's position as a pioneer and innovator in the wine and gourmet boxes industry, and it sets a high bar for others to follow.


The brand under Moët Hennessy group and The Hamper Emporium had a clear goal, stand out from their competitors and improve the way they engage with their potential customers.


The viewers were able to interact with the video content by clicking on any part of the screen and seeing the different boxes available for the wine clicked. Additionally, they were able to see all the products featured throughout the video on the side carousel and have a quicker product discovery that way.


Moët Hennessy and The Hamper Emporium were highly pleased when they found out 93% of the products were CTA clicked. The amazing figures were followed by no less than a 40% engagement rate. After this, there was no doubt shoppable videos were the right way to go.

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Case Studies


Veuve Clicquot partnered with Smartzer to convert a non-product led branding video into a discovery based interactive experience where viewers could also shop the products.

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