Cape Mentelle is a renowned winery brand in Australia, with a rich history spanning over half a century. The brand was founded in 1970, and it has continued to push boundaries and innovate in the wine industry.
In recent years, Cape Mentelle has taken a bold step in diversifying its offerings and expanding its reach beyond the wine industry. In particular, the brand has made a significant impact in the gourmet boxes industry with its disruptive approach to marketing.While many of its competitors were struggling to adapt to the digital era and stand out in a crowded marketplace, Cape Mentelle decided to take a different approach.
They partnered with The Hamper Emporium and launched shoppable videos, a cutting-edge marketing strategy that has revolutionized the way customers engage with their products. By offering an immersive and interactive shopping experience, Cape Mentelle was able to capture the attention of a wider audience and boost their engagement rates to unprecedented levels.
This move has cemented Cape Mentelle's position as a pioneer and innovator in the wine and gourmet boxes industry, and it sets a high bar for others to follow.
Veuve Clicquot partnered with Smartzer to convert a non-product led branding video into a discovery based interactive experience where viewers could also shop the products.