Veuve Cliquot | Interactive Champaign

Veuve Cliquot, a prominent champagne brand that operates under the Moët Hennessy group, is a prime example of how interactivity can be effectively utilised within the beverage industry to boost conversion rates.

By capitalising on the inherent "shoppability" of their product, Veuve Cliquot has created a seamless and immersive experience for customers. The brand's carefully crafted video content is not only designed to be visually striking but also closely aligned with the luxurious aesthetic of their website, ensuring a fully integrated experience.

Through their savvy use of interactivity, Veuve Cliquot has successfully leveraged the power of digital technology to create a compelling and memorable shopping experience for their customers.

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100%

OF PRODUCTS CTA CLICKED

75%

ENGAGEMENT RATE

A CHAMPAIGN CAMPAIGN...

GOAL

Veuve Cliquot came to Smartzer wanting to explore the shoppable technology and see how successful this was on a regular Champaign campaign. Going an extra mile in the way they interact with their customer was also within their goals.

Execution

Smartzer's team made sure the luxury beverage brand had an impeccable and fully-immersive design. In this video, users were able to click on different parts of the video to discover multiple champaign types and click on the CTA to see even more details or add the product to their cart.

Results

The luxury goods group Moët Hennessy were highly satisfied with the reception interactive content had among their customers. Reaching figures of up to 75% Engagement Rate was definitely not among their expectations and was very well received by the group.

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