Bloomingdale's x DIOR | +
Live Shopping Masterclass

Bloomingdale's wanted to give their customers, subscribed to their newsletter, an extra piece of value through regular skincare masterclasses through the power of interactive live shopping.

The luxury retailer wanted to increase the trust & loyalty of their client base by giving the customers a chance to ask questions directly to experts, feel more connected to the retailer and ultimately shop directly from the event. For those that were not already a member, Bloomingdale's wanted an opportunity for viewers to be re-directed to a sign up form.

Smartzer's live shopping product fitted perfectly into what Bloomingdale's where hoping to achieve with their masterclasses. By connecting directly via their phone, the host was able to demonstrate products & answer live questions that were being submitted through the watching audience. Our live shopping product offers the audience multiple options of interactivity. They could enter competitions, become a member of the retailer and add-to-cart whilst exploring products in the carousel. They would also be able to interactive with our comments & likes features.

The live shopping event was a complete success because of the way the host was able to demonstrate with a model and answer questions live in real-time. This mean for a very authentic, customer led experience for viewers watching at home with over 150+ reactions for the live show. Reactions can include likes and comments being submitted to the host.
The show also saw a lot of products being added to the cart via our add-to-cart functionality. This meant the audience could add products to their basket with a few simple clicks.