Bloomingdale's take live shopping to a whole new level by hosting regular live shopping masterclass experiences with popular brands that can be found on the retail's website. For those that are already signed up as a BB member and receive newsletters, they are prompted to join the masterclasses and discover new tips, tricks & products with the host (experts).
During the live shopping events, customers are able to sign up to become a "BB member" or and enter into a competition all through the interactive elements that Smartzer provides. Viewers are able to scroll through the carousel at the bottom & discover all of the products that are in the show or be easily navigated through the featured products section on the top left of the player. With our add-to-cart functionality, viewers can be purchasing with 3 simple clicks.
Bloomingdale's partnered with DIOR Beauty to give their customers a day-to-night makeup tutorial or, in other words, how to easily is can be to turn a day's makeup into a night one. This event was done consecutively in both English and Arabic thanks to Smartzer's multi-language feature and the tutorial was led by makeup artist Serby, who had a beautiful model to apply the makeup step-by-step while explaining to the viewers what, how and why was doing.
Bloomingdale's takes live shopping to a whole new level by hosting regular live shopping masterclass experiences with brands including Kiehl's. For those that are already signed up as a BB member and receive newsletters, they are prompted to join the masterclasses and discover new tips, tricks and products with the host.