Sculpted by Aimee Cosmetics is an Irish makeup branded which was founded in 2016 by makeup artist Aimee Connolly.
After years of experience working within the industry, Aimee felt passionate about creating products she felt were missing from the market.
With a large social media precense, Sculpted by Aimee has continued to grow and flurish within the industry and in 2022, Sculpted by Aimee partnered with Smartzer to start a live shopping experience that would help bring the brand closer to their customers.
The live shows, hosted on the brands Shopify store, show experts getting ready, utilising products which audience members can add straight to their basket and check out.
Bloomingdale's take live shopping to a whole new level by hosting regular live shopping masterclass experiences with popular brands that can be found on the retail's website. For those that are already signed up as a BB member and receive newsletters, they are prompted to join the masterclasses and discover new tips, tricks & products with the host (experts). During the live shopping events, customers are able to sign up to become a "BB member" or and enter into a competition all through the interactive elements that Smartzer provides.+ View Case study