Beauty brand, Gisou, explored an engaging new way to sell via Smartzer's live shopping solution. The revolutionary brand has become a cult-favourite through new honey-infused products that are guaranteed to sweeten every hair care routine. Gisou took advantage of in-house experts by hosting a shoppable live stream tutorial on site for their exciting new product launch of "honey infused beauty balm".
Through Smartzer's dynamic livestreaming commerce technology, Gisou was able to direct users to buy the products by featuring their oils and balms at the correct points. Viewers could like & comment to show their interest and to ask questions. They could explore more product details by clicking through to the product display page as well as instantly adding the items to their cart from the stream to check out. The scrollable bottom carousel made for quick & easy product discovery.
The Gisou followers responded extremely well to the live streaming format. The like & comment functionality created a community feel whilst allowing viewers to make confident, educated purchases. As a result the brand generated an elevated level of engagement and click through rate.
The digital churn after the pandemic has made now more important than ever to provide customers with engaging and tactile ways to discover products online. For their latest MINI Countryman SUV Campaign, MINI sought to buck that trend and provide their audiences with a more engaging and entirely new way to get to know their new car via Facebook and Instagram.