Grazia is a weekly women's magazine that originated in Italy, and has international editions across the globe, including in the United Kingdom. They produce articles and content around the topics of fashion, beauty, lifestyle and many others, in both print and online.
In 2022, Grazia UK subscribed to Smartzer to enhance their digital offering with in-article interactive videos, and regular live shopping experiences. This has helped to elevate the editorial package Grazia can offer to brands, as well as improve the online experience for the wealth of web readers Grazia commands.
As the models paraded down 136 slippery steps, viewers could click to learn more about each creatively unique look to bring up information about the designer, craftsmanship & the breathtaking pieces the models were wearing. An interactive side carousel enabled viewers to scroll through all of the featured looks within the show. This made for increased interactivity and boosted brand awareness quickly.+ View Case study