Valentino maintained their record of spell bindingly memorable shows with their Haute Couture Fall/Winter collection evoking the historical beauty of the luxury fashion house on Rome's "Spanish Steps". The collection was not purchasable, but was made entirely explorative, immersive and interactive through Smartzer's interactive video player.
As the models paraded down 136 slippery steps, viewers could click to learn more about each creatively unique look to bring up information about the designer, craftsmanshp & the breathtaking pieces the models were wearing.
An interactive side carousel enabled viewers to scroll through all of the featured looks within the show. This made for increased interactivity and boosted brand awareness quickly. The bespoke player was carefully created with the Valentino branding in mind so that it seamlessly reflected the websites UI.
Valentino proved how interactivity could be used to elevate an already spectacular magical runway experience to appeal to the viewers curiosity. This encouraged them to explore the collection on a deeper, more intimate and memorable level producing phenomenal levels of engagement rate. As a result, Valentino proved that by adding an extra layer of click-ability to video content, you can succeed in drawing in the audience for luxury fashion.
Jacquemus has been partnering with Smartzer to make their fashion shows interactive and shoppable. As viewers landed on the site to watch the show, they had the possibility of clicking on their favourites from within the video with an elegant pop-up directing them to pre-order or to "shop now".