Heatworld, the online publication of Bauer Media's Heat magazine is a mix of celebrity news, gossip, beauty advice and fashion, primarily aimed at women. Heat's target audience love video content, but Bauer Media wanted to take a things a step further, and really elevate the online experience they could offer through their targeted ads. Shoppable video was the perfect solution. When traffic from the Instagram Reels ad reached the video, instead of seeing informative styling content viewers saw an engaging intercative experience. This helped to highly increase engagement with the ad, as well as dwell time on the page.
Beauty retailer Feelunique utilised interactive shoppable video so their customers had an easy navigation from product discovery to conversion. With an elegant pop-up designed, viewers could shop within the video and select their specific variant before selecting to "buy now"+ View Case study