Jacquemus is a french brand, founded in 2009 by Simon Porte Jacquemus. At just 19, Simon Porte Jacquemus moved to Paris from the Provence countryside with the aim to start his own brand, Jacquemus.
Since their launch in 2009, the French fashion luxury giant has found new and innovative ways to challenge their audience when viewing content on their e-commerce site.
The example above showcases the most elegant and eye-catching shoppable runway show featuring top models like Kendal Jenner, Bella Hadid with garments that were instantly purchasable via Smartzers interactive shoppable platform.
As viewers landed on the site to watch the show, they had the possibility of clicking on their favourites from within the video with an elegant pop-up directing them to click their size and to "show now".