Jacquemus is a french brand, founded in 2009 by Simon Porte Jacquemus. At just 19, Simon Porte Jacquemus moved to Paris from the Provence countryside with the aim to start his own brand, Jacquemus. Since their launch in 2009, the French fashion luxury giant has found new and innovative ways to challenge their audience when viewing content on their e-commerce site.
The interactive fashion show video above showcases the most elegant and eye-catching shoppable runway show featuring top models like Kendal Jenner, Bella Hadid with garments that were instantly purchasable via Smartzer's interactive and shoppable format.
As viewers landed on the site to watch the show, they had the possibility of clicking on their favourite looks from within the video with an elegant pop-up showing details for the look and the featured products with the ability to Pre-Order or to "shop now".
Off-White used Smartzer's interactive video platform to transform pre-existing video into an innovative and refreshing piece of interactive shoppable content which was embedded onto the homepage. Thanks to state of the art video hotspot technology, viewers could click on areas of the video to bring up look details with direct links to shop the products on the product display page.+ View Case study