Off-White used Smartzer's interactive video platform to transform pre-existing video into an innovative and refreshing piece of interactive shoppable content which was embedded onto the homepage. Thanks to state of the art video hotspot technology, viewers could click on areas of the video to bring up look details with direct links to shop the products on the product display page.
By using interactive shoppable video on their homepage, Off-White was able to grab the attention of their viewers as soon as they landed onto the site. This lead to quick & easy product discovery and, as a result, drove customers quickly down the purchase funnel to buy. The viewer could browse all of the featured looks via a scrollable side carousel while the replay screen provided a final product summary for the viewer to have a second chance to purchase.
More recently, Smartzer integrated with Google Tag Manager (GTM) to provide Off-White with valuable actionable data based on the habits of the viewers interactive movements. This mean that Off-White were able to track the behaviour habits of their customers resulting in more specific re-targeting.
Bloomingdale's has partnered up with Skincare brand Kiehl's on one of their live shopping Masterclasses. Users interacted with expert Maya while she was going over the benefits of each product and tips and tricks on how to incorporate them into the skincare routine. Maya was constantly answering their questions while adding some personal touch to the masterclass.