Jo Malone London is a British brand known for its perfumes, candles, bath products, and room scents.
Jo Malone had filmed a brand story led Christmas film which featured a selection of products in gift boxes. Jo Malone used Smartzer's shoppable video technology to convert the brand story led film into an interactive and fun shoppable experience.
The interactive and shoppable video experience was shared across global markets on the Jo Malone website as well as through social media channels and email newsletters.
Viewers were able to click on the different gift boxes to reveal different products across scents and candles from the season's collection and to shop these products directly from their e-commerce.
Smartzer's shoppable video technology was used to add clickable hotspots to the featured products to turn the videos into engaging experiences with easy product discovery.