Harvey Nichols is a British luxury department store that sells designer fashion collections for men and women, fashion accessories, beauty products, fine wines and luxury foods.
Harvey Nichols partnered with MAC and Marc Jacobs Beauty create video based beauty tutorials showcasing how to create a look using a selection of products from each brand.
Smartzer's shoppable video technology was used to add clickable hotspots to the featured products to turn the videos into engaging experiences with easy product discovery. Clicking on these hotspots would enable the viewer to see more details about the product and ability to link directly to the product page.
Harvey Nichols was looking to transform their online experience through beautiful and inspirational video content and wanted to make it easy for their customers to learn more about the products they were showcasing.+ View Case study