Lil Milan, an Italian Jewellery company, hosted a live shopping event on their Shopify store where the founder, Veronica, talked the viewers through the pieces from her latest collection while they were able to instantly add any of these products to the cart. The live shopping event was 45 minutes long featuring 10 different items from the range.
During the livestream, viewers could explore and shop the collection through the product carousel at the bottom of the screen. The watching audience also had the easy navigation to click on their favourite products via the featured products section on the top left of the player.
The event was promoted via the brand's social channels, email newsletter and a banner on the website which directed the audience to the live shopping show. During the event, the livestream link was shared on LilMilan's instagram stories via the swipe up function.