Madison Avenue Couture is America's largest and most trusted online independent retailer of new, store-fresh Hermes handbags. In 2022, Madison Avenue Couture partnered with Smartzer to integrate an immersive and interactive live shopping experience on their Shopify Store.
With beautiful products on showcase every single week, Madison Avenue Couture wanted to provide their audience the opportunity to shop, ask questions in real-time and interact with the live experiences.
As the show comes to an end, the interactive journey still continues with Smartzer's on-demand features through the live shopping platform. This enables Madison Avenue Couture to create a series of content on their e-commerce website which all remain shoppable and interactive post live.
Madison Avenue Couture go live every week on Friday at 1pm ET and viewers have the opportunity to add this to their calendar via our "save the date" feature.
Valentino maintained their record of spell bindingly memorable shows with their Haute Couture Fall/Winter collection evoking the historical beauty of the luxury fashion house on Rome's "Spanish Steps". The collection was not purchasable, but was made entirely explorative, immersive and interactive through Smartzer's interactive video player.+ View Case study