Madison Avenue Couture | Luxury Resale Live Shopping Series

Madison Avenue Couture is America's largest and most trusted online independent retailer of new, store-fresh Hermes handbags. In 2022, Madison Avenue Couture partnered with Smartzer to integrate an immersive and interactive live shopping experience on their Shopify Store.

With beautiful products on showcase every single week, Madison Avenue Couture wanted to provide their audience the opportunity to shop, ask questions in real-time and interact with the live experiences.

As the show comes to an end, the interactive journey still continues with Smartzer's on-demand features through the live shopping platform. This enables Madison Avenue Couture to create a series of content on their e-commerce website which all remain shoppable and interactive post live.

Madison Avenue Couture go live every week on Friday at 1pm ET and viewers have the opportunity to add this to their calendar via our "save the date" feature.

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31X

AUDIENCE GROWTH

42%

ENGAGEMENT RATE

Live Shopping Series Elevated

GOAL

From day one the goal was to utilise Live shopping to help entice new customers to Madison Avenue Couture. The live shopping functionality offered potential customers the ability to chat, in real-time, to the expert to create a personalised and unique experience. Madison Avenue Couture wanted the ability to create a hub on their website for these videos to live so viewers could watch back on-demand.

Execution

Smartzer's Live shopping technology enables Madison Avenue Couture to go live weekly offering their consumers an engaging and unique interactive experience. Their team of experts go live via their mobile phone to connect to the Smartzer platform and answer questions, in real-time to the audience watching. Once the show finishes, Smartzer's Live Shopping platform offers Madison Avenue Couture to host the on-demand content on their website for anyone who might have missed the show. These on-demand shows are all interactive and shoppable.

Results

Going live weekly has had a direct impact on Madison Avenue Couture's audience growth. From the first show to the most recently they have seen a 31X increase in their audience during the live shopping experience. This shows that live shopping is a wonderful opportunity for brands to use as a marketing tool for customer growth.

Case Studies

VALENTINO

Valentino maintained their record of spell bindingly memorable shows with their Haute Couture Fall/Winter collection evoking the historical beauty of the luxury fashion house on Rome's "Spanish Steps". The collection was not purchasable, but was made entirely explorative, immersive and interactive through Smartzer's interactive video player.

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