“Creating a shoppable video of this quality and effect demonstrates our leadership in digital marketing”
Michael Kliger, CEO of Mytheresa
Mythersa is a German e-commerce luxury fashion company. Founded in 2006, it operates across international markets and they teamed up with Moncler Grenoble, a skiwear label, in 2023 to launch their latest range through an immersive, interactive shoppable experience.
The video was hosted on Mytheresa's website and offered multi-language and multi-currency functionality. The fast paced video provided much excitement as models showcased what the products were capable of. When viewers clicked on their favourite looks, an interactive pop-up appeared which showcased a "shop the look" type feel with several products on show and available to "shop now".
Viewers could also shop via the interactive carousel on the left of the player which showed all of the looks within the video. At the end of the video Smartzer provided a replay screen which prompted viewers on last time to select on the products they had seen on the video. It also gave the option to replay the experience.
See how Off--White has been able to track 100% of their customers interaction with Smartzer's interactive shoppable video and how they leveraged that data to do specific retargeting.+ VIEW CASE STUDY