Super-Pharm is an Israeli multi-national pharmacy chain. In 2017, Super-Pharm launched their website and have seen the e-commerce side of the business flourish since. In November 2022, Super-Pharm were looking to improve the digital experience they offered their customers, and turned to Smartzer to achieve this.
Since then, Super-Pharm has produced a successful series of live shows, encouraging large quantities of new users to their site whilst providing a new way for customers to shop Super-Pharm's products. The live shows are produced to categorise their products and target a specific audience. For example, one show will be focused around beauty & tech whilst another show is focused on sexual education. This enables Super-Pharm to focus their live shows and promote their wide range of products to a new audience with up to 60% of viewers being new customers to their e-commerce store.
Bloomingdale's partnered with Dior Beauty to give their customers a day-to-night makeup tutorial or, in other words, how to easily is can be to turn a day's makeup into a night one. The session was hosted as a fully interactive live shopping masterclass.+ View Case study