Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship and creativity. Founded in Austria in 1895 the company designs, manufactures and markets high-quality crystals for jewellery. Swarovski wanted an immersive e-commerce experience to match this which is why they have partnered with Smartzers and integrated our interactive shoppable video technology.
The video was used on the collection landing page to add an interactive edge to Swarovski's e-commerce. Thanks to Smartzer's hot-spot technology, viewers could interact with the models on the screen to bring up all pieces featured, choose a size and add them straight to their cart. The shoppable side carousel allowed for an easy and seamless way to discover products. Additionally, when the video ended, the replay screen product summary provided viewers with a second chance to buy.
The bespoke player was curated for the brand with every element reflecting the styling of the brands e-commerce site.
Lil Milan, an Italian Jewellery company, hosted a live shopping event on their Shopify store where the founder, Veronica, talked the viewers through the pieces from her latest collection while they were able to instantly add any of these products to the cart. The live shopping event was 45 minutes long featuring 10 different items from the range. During the livestream, viewers could explore and shop the collection through the product carousel at the bottom of the screen.+ View Case study