Shoppable video technology can seem complicated and even overwhelming for those learning about this term for the first time. However, this is nothing further from the truth. Shoppable video technology can be really easy to understand and more importantly, to use. You just need to find the best shoppable video platform. The one that is a great fit for you, your time resources, and your digital strategy.
In this article, we will cover the top 5 benefits of shoppable video technology as well as the best shoppable video platform for each of these. Let’s go!
Shoppable video technology can be a great ally for making your audience more aware of what your brand stands for, its values, and its mission. This can be applied to a shoppable video by adding elements like an ‘i’ icon so users can click on it and learn more about the video, brand, collection, etc.
Interacting with your audience through shoppable video technology allows you as a brand to also connect with them on another level. The best shoppable video platform will allow you to both add shoppable elements as well as interactive elements so there can be a mix of product discovery and brand awareness on the same video.
Videos tell a more complete story. It allows the viewer to imagine themselves with your products and also demonstrates how to use them correctly. The best shoppable video platform will allow you to add this shoppable video technology to any normal video so you can repurpose any content you would like to.
The best shoppable video platform in this instance will be Smartzer. This is because Smartzer offers the widest range of shoppable video technology. It allows you to create both shoppable and non-shoppable hotspots. This way brands can leverage the shoppable video technology to ease product discovery but also to increase brand awareness.
Additionally, Smartzer would be the best shoppable video platform because it also allows you to branch the video. This way, users will not only be purchasing products and discovering more about the brand, but they will also be choosing their own journey while they do so. This shoppable video technology is a powerful tool to increase brand awareness overall. Therefore the best shoppable video platform for this instance wouldl be Smartzer.
A second benefit of using this shoppable video technology would be improving the digital customer experience. With 94% of consumers around the world purchasing through digital commerce channels, shoppable video technology is a very powerful tool to convince your online audience when they are considering purchasing a product.
Choosing the best shoppable video platform can feel overwhelming for this one since shoppable video technology works approximately the same across platforms. That is why we would recommend you choose the best shoppable video platform. One that is able to fully customize the player so that the shoppable video technology integrates seamlessly with the site branding and therefore the customer experience is impeccable.
Shoppable video technology can be the same but it does not have to feel that way. Leveraging a platform that offers fully customizable players can be the key difference to creating a great online experience for your digital audience. In this case, the best shoppable video platform would be either Lisa or Smartzer.
We would define engagement as the percentage of viewers who have clicked on any elements of the shoppable video technology. This could be opening a pop-up, opening and closing the side carousel, etc. All these elements of the shoppable video technology that contribute to the engagement rate exclude the play bar clicks.
Direct-to-Consumer (DTC) is one of the sectors that has leaned on shoppable video technology to drive engagement and conversions and has done very well at it. According to recent research, 54% of consumers want to see more video content from the brands they support.
Boosting site engagement is always good news for marketers and upper management and with shoppable video technology is really easy to do so.
This is because users tend to play with shoppable video technology and its elements. This may not end up on a purchase, however, it is a great way to contribute towards that sales funnel and provide your online audience with an interactive online experience.
When it comes to finding the best shoppable video platform for boosting site engagement, you want to choose a platform you can fully modify as well as add custom titles on the start screen. Additionally, the best shoppable video platform should have the ability to add custom images to the video to make sure your online audience knows they can play with the shoppable video technology.
In short, the best shoppable video platform for boosting site engagement will need to have the ability to add custom images to the video and a customizable start and end screen. At Smartzer, you can easily add any images and titles you want on the start and end screen, as well as images onto the video. This is included on even the lowest subscription plans.
Conversion rate is defined by the percentage of users who have completed a desired action. Conversion rates are calculated by taking the total number of users who ‘convert’ (for example, by clicking on an add to bag button through the shoppable video technology), dividing it by the total views, and converting that figure into a percentage.
For example, a brand launches a shoppable video campaign with an audience of 20,000 people. Out of those total views, 8,000 people clicked on ‘Shop Now’ or ‘Add to bag’, depending on the shoppable video technology. To calculate this example, divide 8,000 by 20,000 to get 0.4, or a 40% conversion rate.
A way to increase conversion rate is to make product discovery easy, and keep the content interactive. At Smartzer, with shoppable video technology, we have seen an average of 25% Click-through Rate.
The best shoppable video platform to contribute towards increasing the conversion rate will need to have at least the option of integrating with your product catalog and having an ‘add to bag’ button. This way users can instantly choose the desired color and size within the shoppable video technology player and add the product directly to the cart without exiting the content.
Smartzer is definitely the best shoppable video platform for this. The shoppable video technology allows you to easily and fully integrate the brand’s product catalog giving the user real-time information about availability and price.
Alternatively, the best shoppable video platform should give you another choice form the shoppable video technology, directing users to the product display page so they can learn more about the products.
The last benefit of using shoppable video technology is the amazing opportunity to connect with your online audience on another level while giving them an incredible experience.
The analytics obtained from the shoppable video technology will allow you to understand their reactions, wants and needs. Since many audiences are constantly changing, it's a great idea to get connected and stay connected with your audience to keep on top of it.
By leveraging innovative techniques like shoppable video technology, businesses can gain valuable insights into their target audiences and create more effective marketing strategies.
The best shoppable video platform for this would be one that allows you to upload any video and easily add the shoppable video technology to it.
In conclusion, shoppable video technology has multiple advantages. Some of them are the ones mentioned above; Increase brand awareness, Improve customer experience, Boost site engagement, Increase conversion rate, and connect with your audience.
The best shoppable video platform will be one fully customizable, with the ability to integrate with your product catalog and offer complementary services such as interactivity and branching.
If this resonates with you and you want to explore more, please do not hesitate to contact us!