LIVE SHOPPING: MICRO TREND OR TIMELESS CLASSIC?

STREAMING COMMERCE COMBINES TWO OF OUR FAVOURITE THINGS: ENTERTAINMENT AND SHOPPING

The live shopping industry is booming in China, set to rake in a colossal $480 billion in China this year. Although the US has a lot of catching up to do, the industry is set to generate $11 billion in comparison.


There is plenty of scope for this to change, however; platform giants, Facebook, TikTok, Amazon, Twitter and even Pinterest are pushing streaming commerce solutions hard!