In January 2021 alone, TikTok had over 315 million downloads. Overall, it has been downloaded over 2.6 billion times as reported by Sensor Tower in December 2020. This surge in popularity can be blamed on the global pandemic. With so many of us stuck inside and glued to our screens, it’s no wonder that people are seeking the instant entertainment that TikTok videos provide.

But what is TikTok?

TikTok is a video sharing social media platform that has proved itself a global hit with GenZ audiences. The app may not have anything to do with clocks or watches but it is highly concerned with views. It's more than likely that you will have seen videos of dance routines or heard a song on the radio that initially went viral on the platform. Here, content can go viral in seconds with the biggest influencers possessing nearly 32.7 million followers and receiving almost 46 million likes for a 60 second video. Brands would be silly not to take advantage of the platform to promote their content to the masses.