WHAT IS SO ATTRACTIVE ABOUT LIVE STREAM SHOPPING?

This new social shopping format allows brands and retailers to make BIG sales in real-time. But the shoppable technology's reception has been 50:50.


While some brands are jumping on live stream shopping trend, others are doubting its effectiveness and questioning whether the novelty will wear off.


Let us break down the key aspects of live stream shopping that make it a winning and attractive format for brands.


LIVE SHOPPING CREATES AN INTIMATE RELATIONSHIP BETWEEN BRANDS AND CUSTOMERS