Live shopping, also known as shoppertainment or livestream shopping, is a relatively new e-commerce trend that has been gaining popularity in recent years. Essentially, it involves a live video stream of a product demonstration, allowing viewers to interact with the seller and make purchases in real time. In this blog, we'll examine a case study of successful live shopping events on a regular basis.
The case study we'll be looking at is a live shopping event series held by the beauty brand Gisou. The events are hosted by their customer experience advisor who is also an expert on their oil essential variety of products. The events are promoted on social media, with a link to their live shopping landing page.
During the live shopping, their product expert showcases several products and shares tips and tricks about them, while also answering questions from viewers in real time. Viewers are able to make purchases directly through the live stream.
So, what is making this live shopping event series so successful? Here are a few key factors:
Overall, live shopping event series is a great way to engage with your audience. As live shopping continues to gain popularity, we can expect to see more brands experimenting with this format and finding new ways to connect with customers in real time. See KPI results of Gisou's case study here.