The impact of interactive video on conversion rates

Businesses are always looking for the next big thing to increase their online presence and engage with their audience in more innovative ways. Platforms that allow you to create interactive content have gained popularity in recent years. Interactive videos are designed to be more engaging than traditional videos by allowing viewers to play with the content in real time. In this blog, we will explore the impact of interactive video on conversion rates.

First, let’s define what we mean by conversion rates. A conversion is when a viewer takes a desired action, such as purchasing, filling out a form, or signing up for a newsletter. Conversion rates are the percentage of viewers who take the desired action by clicking on the corresponding CTA (Click-through Action). This rate is an essential metric for businesses to measure the effectiveness of their marketing efforts but is not the only one. 

Interactive videos with exploratory or educational purposes can contribute to the overall conversion and sales funnel without having to implicitly have a conversion rate on them. This kind of content provides the opportunity to intuitively discover more about the contents of the video through our interactive hotspots. Viewers are encouraged towards discovery & education whilst shaping their viewing journey to be a unique experience. This increases massively brand awareness which is also a really important part of the sales funnel. 

Interactive exploratory videos offer several benefits including:

  • Increased engagement: Thai content is designed to be more engaging and interactive than traditional videos, which can help keep viewers’ attention for longer periods. As viewers interact with the content, they become more invested in the video, which can lead to a higher likelihood of conversion.
  • Data collection: Interactive videos allow businesses to collect valuable data on viewer behavior, such as where they clicked, how long they watched, and how they interacted with the content. This data can be used to optimize the video and improve the user experience, which can lead to higher conversion rates.
  • Improved storytelling: This content can tell a more immersive and engaging story by allowing viewers to play with its elements. This can help build an emotional connection with the viewer, making them more likely to purchase that brand.
  • Greater brand awareness: Interactive videos can help increase brand awareness by allowing businesses to showcase their brand history or any type of content in a unique way. This can help differentiate the brand from competitors. 

In conclusion, interactive video can have a significant impact on conversion rates. By increasing engagement, data collection, and improving storytelling and brand awareness. As the digital landscape continues to evolve, the interactive video will likely become an increasingly important tool for businesses looking to engage with their online customers and increase their digital presence.