With many of us stuck inside as a result of the global pandemic, our attention has turned to Netflix, Zoom, social media and of course, online shopping.
In fact, in January 2021, online transactions increased by 39.7% compared to the index period in Jan 2020. Not only this but the global conversion rate has increased by 40.3%. A huge jump in as little time as a year!
This rapid increase in online traffic has caused many brands to rethink their marketing strategies in order to keep up.
The engaging format grips huge audiences and allows for easy analysis of metrics, every action that occurs within the clickable video can be measured. This makes video interactivity a vital and stand-out tool for brands in a rapidly advancing digital world.
So, it comes as no surprise that brands are seizing the opportunity to incorporate the tech in 2021. Here are our favourite shoppable and interactive video campaigns created using Smartzer's interactive video platform.....
French fashion brand, Promod, partnered with Smartzer to master the art of shoppable video and provide a guide to buying jeans online.
Style Advisor, Valerie, demonstrates Promod's jeans and shows the viewer how to style them for multiple body types. Finding the perfect pair of jeans can be a chore. With this informative video, users feel confident enough to buy online, without seeing the product in real life. Viewers could click products and choose their favourites from a shoppable group popup. The 'Je Fonce' call to action would take the viewer to product pages to add to basket and complete purchase.
The shoppable video included the following features:
The retailer successfully transformed online content into immersive, interactive experiences.
Brown Thomas teamed up with Smartzer to create interactive videos across their e-commerce. They successfully transformed their AW20 campaign into a branded shoppable video using Smartzer's player. Using the live player, Brown Thomas took the opportunity to create shoppable, Livestream beauty masterclasses, ranging from makeup tutorials to Christmas tree decoration. Users could add items directly to their basket while viewing the videos.
The interaction video's included the following features:
BMW stood out from the crowd on social media to deliver an immersive experience with help from Smartzer's interactive video platform.
Promoting the new BMW 4 Series coupé, the interactive video captured the sleek, stylish athleticism of the car. Audiences could click the video to explore various aspects of the vehicle in more detail and then click through to the BMW Series 4 landing page.
Interactive features included:
Using Smartzer's interactive video platform Arnotts created an immersive, one-of-a-kind, clickable cooking show. Chef, Donal Skehan, takes the viewer on a culinary journey to create a spicy harissa lamb dish. As the video plays the viewer can click on various hotspots in an interactive overlay to find out the product information on cooking utensils. The video pauses and then displayed call-to-actions to encourage viewers to 'shop now' or 'add to basket' directly from the video. The fresh take on interactive video saw Smartzer delve into an exciting new product genre.
Interactive features include:
View the tutorial here!
Valentino and Smartzer joined forces again to create a shoppable campaign video for their new Spring 21 collection. The bright, colourful, and refreshing video featured clickable areas where viewers could find out more about the clothes the model was wearing. When clicked a group carousel would show with the option to visit product pages and 'add to shopping bag' CTA.
Interactive video features:
View the campaign here!