BLOOMINGDALES UAE X SMARTZER: AW 21 SHOPPABLE VIDEO

Fall head over (designer) heels for a season of fresh-thinking fashion, optimistic colour and uplifting looks with the fall/winter 2021 collections using shoppable video.



Bloomingdales UAE used Smartzer's interactive video platform to display the latest Fall trends for men and women's fashion. Using shoppable video on the collection landing page meant that Bloomingdales could introduce site visitors to a range of new products for her and him. This successfully turned uninformed traffic into informed, interested traffic that converted.


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