• Katie Kerr

BLOOMINGDALES UAE X SMARTZER: AW 21 SHOPPABLE VIDEO

Fall head over (designer) heels for a season of fresh-thinking fashion, optimistic colour and uplifting looks with the fall/winter 2021 collections using shoppable video.



Bloomingdales UAE used Smartzer's interactive video platform to display the latest Fall trends for men and women's fashion. Using shoppable video on the collection landing page meant that Bloomingdales could introduce site visitors to a range of new products for her and him. This successfully turned uninformed traffic into informed, interested traffic that converted.


Execution:


The interactive video enabled viewers to select their chosen product, choose a size and add it straight to their bag to check out by simply tapping the content. Viewers could find multiple products featured in the models look, making the content extremely useful for product discovery. The bold, refreshing and colourful styles were brought to live in the dynamic video, engaging the consumer. A shoppable side carousel meant that all the looks could be browsed without stopping the interactive video.


Results:


By using an interactive video platform, the content had the following features:


  • Clickable overlay with product hotspots

  • Group popups featuring multiple products, sizing options and "add to bag" functionality

  • Product details like name, brand and price

  • Browsable product carousel with all the featured groups

  • Seamless landing page integration with the player matching the website fonts, symbols and spacing


Conclusion:


Bloomingdales UAE mastered the art of interactive and shoppable content using Smartzer's platform. The brand elevated their on site experience by using dynamic, engaging and enticing content that wows the viewer. The wide variety of products for men and women meant that there was something for everyone and as a result, boosted conversion rate.



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