Updated: Sep 7, 2021

With many of us stuck inside as a result of the global pandemic, our attention has turned to Netflix, Zoom, social media and of course, online shopping.

In fact, in January 2021, online transactions increased by 39.7% compared to the index period in Jan 2020. Not only this but the global conversion rate has increased by 40.3%. A huge jump in as little time as a year!

This rapid increase in online traffic has caused many brands to rethink their marketing strategies in order to keep up.

Interactive and shoppable video helps brands to maximise the value of their content by providing clear information and generating direct conversions.

The engaging format grips huge audiences and allows for easy analysis of metrics, every action that occurs within the clickable video can be measured. This makes video interactivity a vital and stand-out tool for brands in a rapidly advancing digital world.