.webp)
78% of people watch online videos every week, and 55% view online videos every day. In fact, that 54% of consumers want to see more video content this year (Social Media Week)
63% of social media marketers believe that live video will become more important in the coming year (Sprout Social)
43% of businesses plan on using interactive video in the coming year (Social Media Week)
These game changing stats outline the lean towards video formats and the ever-growing appetite for more inclusive, immersive online shopping experiences.
Streaming commerce has presented brands with the perfect solution for bridging the online-offline divide. Clickable, shoppable formats use video hotspot technology to draw in a viewer and hold their attention. The viewer can engage and interact by tapping to view product information and direct links to buy or add the item to their cart. The beauty of shoppable video is that it includes the customer as an active participant in the content, giving them the opportunity to personalise their experience.
Live stream formats connect brands to customers in real-time, offering a social shopping event that drives impulse buys through the roof.
Shoppable on-demand content stands out against a sea of flat, standard online content and grips the viewers attention to push them quickly down the purchase funnel.
A variety of industries can capitalise off of these two game changing shoppable video technologies to boost revenue and prove a strong ROI on marketing material.
Shoppable video offers beauty brands with the perfect solution to demonstrate their products as clearly as possible. Video gives the viewer a 360 degree view of a cosmetic product as they are able to note a variety of shades and tones as well as the look on a model.
Beauty brands could use shoppable video software to offer their customers a unique and memorable shopping experience. They not only entertain, but inform the viewer giving them the confidence to buy:
NARS mastered on-demand shoppable video to create an interactive customer experience:
Interactive video platforms have proved themselves to be a saviour for the fashion industry over the course of the pandemic and beyond. Video offers the perfect opportunity for fashion brands to show off products in detail. Customers can see the texture of fabrics, the flow and structure of styles as well as colour and size options. Shoppable video for the fashion industry has helped customers shop from the comfort of their homes through:
Jacquemus allowed viewers to pre-order luxury products via an entirely shoppable runway show.
Although it is unlikely that someone will buy a car directly from a video they see online, interactive video provides car shoppers with a direct, engaging way to discover.
MINI used a shoppable ad format on social media to allow customers to explore the new MINI Countryman.
Electrical brands can use live stream shopping and interactive video formats to engage and educate customers about the latest models and technologies of the moment. By using state of the art shoppable video platforms, electrical brands can demonstrate their innovative products via a rapidly developing and revolutionary format.
Samsung used Smartzer's live stream shopping technology to deliver a series of shoppable, real-time events.
Holiday and travel brands can use shoppable video content to take viewers on a journey. The customer clicks to find out information about a destination, such as landmarks, climate, restaurants, shops, bars, hotels, activities and more.
Amazing Thailand used interactive video for a tourism advert. Viewers could click areas to discover attractions and activities.
Even the food and drink industry could see serious conversion rates through shoppable, interactive technologies. The easy method of online shopping removes the chore from food shopping and introduces a fun and simplified way to buy groceries.
Arnotts cooking club used interactive video to create an entirely shoppable cooking tutorial featuring celebrity chef, Donal Skehan.