WHICH INDUSTRIES CAN CAPITALISE OFF OF INTERACTIVE SHOPPABLE VIDEO?

Updated: Nov 10, 2021

In the marketing and eComm world, there is an undeniable buzz of excitement towards streaming commerce formats, both on-demand and real-time.


78% of people watch online videos every week, and 55% view online videos every day. In fact, that 54% of consumers want to see more video content this year (Social Media Week)


63% of social media marketers believe that live video will become more important in the coming year (Sprout Social)


43% of businesses plan on using interactive video in the coming year (Social Media Week)